Archive

 

One year after the acquisition of ac-folien GmbH and to mark the completion of the integration project, our international representatives and pharma specialists came together in April 2008 to exchange views and experiences.

 

The goal: Integration in the new sales structure

As a consequence of the integration, we carried out a fresh analysis of the sales organisation in most countries last year and made strategic decisions about the future partners of Perlen Packaging.
Shortly before the Interpack, the agents came together for the first time as a group and met our employees at Perlen and Müllheim. The main priorities of the meeting were to get to know each other, to initiate a transnational exchange of views, to give an update about recent and planned investments and to communicate our future strategic direction.

 

41 agents from 25 countries

A large number of our agents followed our invitation to attend the meeting and became actively integrated in the new sales organisation of Perlen Packaging. The participants appreciated the discussions with the factory sites and with their fellow agents from all over the world. Like a patchwork family, open and easy-going, the longstanding partners of Perlen Converting AG got to know with the new members from the circle of ac-Folien’s former agents.

 

Kick-off with strategic direction

The two days were split into three parts: presentations, factory tours and an event.

• On the first morning, the presentations were primarily about strategic direction, but also covered following topics:
  
• our market position
• our recent investments
• our newly established Key Account Management
• our product innovations and development projects

This laid the foundation for a homogenous level of know-how amongst our representatives in the market.

 

Factory tours in Perlen and Müllheim

The afternoon of the first day and the morning of the following day were set aside for site tours. Despite the ongoing construction work at Müllheim, our colleagues there managed the logistics issue with aplomb.

 

Magical snowy experience

The event at the Stanserhorn mountain on the evening of the first day was supposed to be accompanied by sunshine and a panoramic view of the Alps. Due to inclement weather it developed into an «adventure in the snow». However, the snow storm turned out to be an absolute highlight, especially for our friends from Asia and South America and ended up with us making a snowman at an altitude of 1900m.

 

A new team forged

After two intensive days with many interesting discussions and a commemorative certificate with group photo to take home, the foundation has been laid for a long-term cooperation and successful integration of Perlen Packaging’s international sales organisation.

 

 

From 24th to 30th April 2008, the international packaging industry gathered at the biggest ever Interpack, for the first time covering 18 halls.

 

First appearance as «perlenpackaging»

This was our 11th Interpack attendance, but as Perlen Packaging it was a premiere. For the first time, we were able to present ourselves as a supplier with a full product range and clearly defined pharma profile.

With the joint appearance of Perlen Converting AG, ac-Folien GmbH and Perlen Converting LLC, we underlined our position as a global partner for quality and service.

 

Innovation «PERLALUX-Tristar ultra» was exhibition highight.

Centre stage was given to our new innovation in the high barrier segment, PERLALUX®-Tristar ultra, which reaches barrier values so far unattainable by PVDC coated films and underpins our motto „The Benchmark for Barrier Films“. A further highlight were the examples of our anti-counterfeit film PERLALUX®-Identity, which is further developed from it’s initial launch at the 2005 Interpack.

Our prodcuts were also on display at four other stands, namely at the machinery producers Uhlmann, Hoong-A, Wenz und Hapa.

 

Visitor volume above exhibition average

Our sales team was able to hold discussions with more than 300 parties from 47 countries, which was considerably above the exhibition average. The majority of the visitors came from Europe as expected, but the Asian region was also well represented. Whilst the ratio of customers and potential customers was about 50% at previous shows, this year it considerably higher at around 60%, which reflects favourably on the quality of the 2008 Interpack.

 

A success in every aspect

High fair quality, successful market appearance, initiation of many new customer projects for our innovations and system solutions, excellent teamwork during the build-up and exhibition itself: it all contributed to a highly successful Interpack 2008.

The technical discussions with our visitors to the stand confirmed once again that our films represent real solutions for today’s needs in the pharma industry for higher product protection, both in terms of barrier and anti-counterfeiting.